How to Rename a Brand in BoldDesk
In BoldDesk, a brand name is the label associated with a product’s support portal. BoldDesk displays the brand name in the Brand field dropdown across the agent portal. Rename a brand when a product’s identity changes and the brand label must match the new product name. Renaming a brand updates the label shown in BoldDesk where the Brand field is used.
Prerequisite
Only users whose role has the Admin permission enabled and includes the Manage brands permission can rename a brand in BoldDesk.
This permission is configured under Admin → Roles and Permissions, where the Admin toggle must be turned on and Manage brands must be selected.
Steps to rename a brand
To rename a brand in BoldDesk, do the following:
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Go to Admin Center → Brands (under General).
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In the brands list, locate the brand to rename.
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Select the More actions (⋮) menu for that brand.
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Select Edit Brand Name.
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In the dialog, enter the new brand name.
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Select Update to save.
Frequently Asked Questions
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What is a brand name in BoldDesk, and where is it shown?
A brand name is the label associated with a product’s support portal, and BoldDesk displays it in the Brand field dropdown across the Agent Portal. -
When should I rename a brand?
Rename a brand when a product’s identity changes and the brand label must match the new product name to keep branding consistent across the helpdesk. -
Who can rename a brand in BoldDesk?
Only users with the Administrator role (users who have the required Admin permission/access to open Admin Center → Brands) can rename a brand. -
Does renaming a brand change anything besides the label?
Renaming a brand updates the label shown in BoldDesk wherever the Brand field is used. It is intended for updating the displayed name rather than changing ticket content or workflow behavior.
