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How to Change a Brand Name

Updated: May 30, 2025

In BoldDesk, the brand name refers to the label associated with the product’s support portal. Upon creating a new BoldDesk account, the Full Name provided during registration is automatically set as the default brand name for the portal. This brand name appears in the dropdown menu of the brand field throughout the agent portal.

brand dropdown list.png

When altering a product’s identity, it becomes necessary to update the brand name associated with it. This ensures alignment with the new product identity.

To change the brand name, follow these steps:

  • Log in to your BoldDesk account as an administrator.
  • Navigate to Admin Center > Brands under the General section. You’ll see a list of existing brands.
  • Click the more actions (⋮) icon next to the brand to rename.
  • Then, select Edit Brand Name option.
  • In the pop-up dialog, enter the new brand name.
  • Click Update to save your changes.

Edit_Brand_name.png

Updating the brand name in BoldDesk does not affect the existing portal URL. The portal link remains active because it is tied to your account’s domain settings, not the brand name.

For further details on how to modify or rename the BoldDesk subdomain, please consult this article. To associate a custom domain, kindly consult this article.

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